Report
The 2026 Multi-Platform Budget Benchmark
Median pacing variance, waste rate and reallocation latency across 480 anonymised workspaces.
32-page PDF · June 2026
Resources
Operating manuals for the new advertising stack.
Reports, playbooks and templates assembled from the workspaces that already run on ADmetric AI. Practical, opinionated, and built for finance, ops and performance teams in the same room.
Playbook
The CFO's playbook for ad spend
How to move advertising from quarterly true-ups to a continuous, audited budget cycle.
12-min read
Playbook
Pacing without panic
A field guide to taming end-of-month overspend across five platforms — without freezing campaigns.
9-min read
Field note
Why agencies bleed margin on the last 7%
Three patterns we see in agency workspaces and the operating model that fixes them.
7-min read
Course
Treasury for performance teams
A free five-module course on segregated funds, audit trails and finance-grade controls in advertising.
Free · 5 modules
Template
Quarterly budget allocation template
An opinionated spreadsheet that maps revenue plans to platform-by-platform budgets with guardrails.
Google Sheets
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