Implementation
From kickoff to first auto-paced euro in 30 days.
The same plan ships with every contract we sign. Named owners on both sides, acceptance criteria you can hold us to, and a CSM who stays through the renewal. The day a contract is signed, you get this page, a shared Slack channel and a calendar invite to the kickoff.
Time to value
30 days
Customer time
~12h / week
Embedded engineer
4 weeks
P1 response
≤ 15 min
The 30-day plan
- 1Week 15 working days
Kickoff & technical foundations
Workspace stood up, accounts connected in read-only, finance contacts confirmed.
ADmetric
- Dedicated Slack channel & shared drive opened
- Workspace provisioned in chosen region (Frankfurt by default)
- Solution architect assigned, kickoff call held within 48h
Customer (Ops)
- List all platform accounts in scope (Meta, Google, TikTok, Spotify)
- Confirm signatories for OAuth grants
- Nominate the operating champion and exec sponsor
Customer (Finance)
- Share chart of accounts and cost-center taxonomy
- Confirm reporting cadence and recipients
Acceptance — signed and stored in audit log
- All in-scope ad accounts visible in /accounts with green health
- Audit log shows kickoff sign-off from exec sponsor
- 2Week 25 working days
Pacing, budgets & segments
Plans loaded, pacing live, segment taxonomy mapped to campaigns.
ADmetric
- Import monthly plan from CSV / NetSuite / Xero
- Configure segments to match brand / market / season
- Walk the operating team through the pacing & forecast views
Customer
- Validate first pacing snapshot against internal numbers
- Approve segment rules in /segments
Acceptance — signed and stored in audit log
- Pacing snapshot ties out to internal plan within ±0.5%
- Every active campaign belongs to at least one segment
- 3Week 35 working days
Controls, approvals & reconciliation
Four-eyes approvals enforced, first three-way reconciliation completed.
ADmetric
- Configure approval thresholds, roles and escalation paths
- Wire scheduled reports (CFO digest, close pack, client statements)
- Run first reconciliation against last completed month
Customer (Finance)
- Sign off on approval matrix
- Validate reconciled month with the controller
Acceptance — signed and stored in audit log
- Reconciliation evidence pack signed by the controller
- Approval matrix attached to workspace, version-locked in audit log
- 4Week 45 working days
Autopilot, alerts & handover
Autopilot armed inside guardrails. On-call rota live. Production handover signed.
ADmetric
- Enable Autopilot for nominated segments at agreed guardrail widths
- Configure Sentinel routing and on-call escalation
- Run a tabletop incident exercise with the customer team
Customer
- Confirm on-call rota and notification channels
- Sign production handover document
Acceptance — signed and stored in audit log
- Autopilot has executed at least 10 in-guardrail actions with zero overrides
- Production handover signed by exec sponsor and CSM
Who you need in the room
| Role | Seniority | Time | What they own |
|---|---|---|---|
| Customer · Exec sponsor | VP/CFO level | ~2h total | Approves contract, signs production handover, breaks ties. |
| Customer · Operating champion | Performance / FinOps lead | ~6h / week | Owns daily standup, validates pacing, signs off rules. |
| Customer · Finance lead | Controller / accounting | ~4h / week | Owns chart of accounts, reconciliation sign-off, scheduled reports. |
| ADmetric · Solution architect | Senior engineer | Embedded, 4 weeks | Drives the technical plan, owns acceptance against every milestone. |
| ADmetric · CSM | Customer success | Continuous | Stays through the contract, owns QBRs and the renewal. |
| ADmetric · On-call | 24×7 SRE rotation | Continuous | Pages within 15 minutes on P1, no off-shore handoffs. |
Want this plan against your accounts?