Governance
The people who decide what ships next.
The Customer Advisory Board is 20 finance and growth leaders who set the ADmetric AI roadmap with us. No swag, no junkets — just a charter and a calendar.
2026 cohort
Members (anonymised by request)
VP Finance
Global D2C, EU+UK · $48M / yr
Group CFO
Performance agency, 38 brands · $112M / yr
Director, Marketing Ops
Listed retailer · $26M / yr
Head of FP&A
Marketplace, APAC · $31M / yr
Treasury Lead
Series C SaaS · $9M / yr
Founder
Independent media agency · $18M / yr
Charter
How the board operates
Quarterly working sessions
Two-day sessions in London, Singapore and remote. Pre-read packs ship 10 days ahead. Chatham House rules.
Roadmap co-design
Members vote on the next quarter's themes. Anything that misses the cut is published with the reasoning.
Early access
Beta features land in CAB workspaces 30 days before general availability, with direct engineering support.
Peer network
A private channel for finance and growth leaders to compare notes on pacing, rebates, and platform changes.
Membership
Criteria
- Owning advertising spend of $5M / year or more, or a portfolio of brands at agency scale.
- Active on at least three of: Meta, Google, TikTok, Spotify.
- Willingness to share pacing accuracy, FX leakage, and reconciliation lead-time benchmarks under NDA.
- Two-year tenure; one extension possible.
Apply for the 2027 cohort
Applications open every September for a January start. Two seats rotate annually. Members receive an honorarium donated to a charity of their choice; we do not pay cash for advice.