Field notes
The advertising finance journal
Long-form essays from the team and friends of ADmetric AI. We publish what we learn so the next team does not have to learn it the same way.
Pacing is the job. Everything else is a distraction.
Why the median performance team loses 9–14% of paid media spend to bad pacing — and the four control loops that fix it.
One invoice vs five: the hidden tax of multi-platform advertising
We mapped the end-to-end cost of reconciling Meta, Google, TikTok, Pinterest and Spotify invoices across 41 agencies. It is worse than you think.
Designing a treasury for a system that loses money on purpose
Advertising spend is intentional negative cash flow. Our settlement engine treats it like a power grid — surplus today, deficit tomorrow.
What an AI budget manager actually needs to know
ROAS is not enough. The seven signals our Copilot ingests before suggesting a single reallocation, and how we keep humans in the loop.
Why ADmetric AI is invite-only (and probably always will be)
Advertising is the second-largest channel for financial crime after real estate. Our AML stack is why we sleep.
A hash-chained ledger is the only audit log you should trust
How we built an append-only, integrity-verifiable event log for finance teams who get audited every quarter.