Brand

ADmetric AI brand kit.

Logos, colours and type for journalists, partners and integrators. Use them freely within the rules below. For anything outside these rules, write to brand@admetricai.app and we will respond within two business days.

Logo & wordmark

ADmetric AI

SVG, PNG and EPS in the download. Favicon and social avatars in 16, 32, 192, 512 and 1024 px.

Colour

Primary

#5B4CF5

--color-primary

Primary soft

#E9E6FE

--color-primary-soft

Ink

#0B0B14

--color-foreground

Surface

#F6F5FB

--color-surface

Typography

Display

Unlimited

Instrument Serif · Italic · OFL · Use for editorial display moments only.

UI & body

Plus Jakarta Sans

Plus Jakarta Sans · 400/500/700/800 · OFL.

The system stack is Plus Jakarta Sans, ui-sans-serif, system-ui. JetBrains Mono is used for code and financial figures.

Usage rules

Use the wordmark with at least 16 px clear space on every side.
Place the primary purple on white, surface or ink backgrounds only.
Pair the wordmark with the descriptor 'Advertising Budget Management Platform' on first reference.
Use the trademark mark (™) on first mention in any commercial material.

Don’t

Do not recolour the wordmark or fill the logo with a gradient.
Do not place the logo on busy photography without a solid mat.
Do not abbreviate the brand name — it is 'ADmetric AI', not 'AdMetric' or 'ADM'.
Do not combine the logo with another brand's logo using an ampersand.

Boilerplate

Approved short description (240 chars)

ADmetric AI is the financial layer above every major advertising platform. Performance and finance teams use ADmetric to pace, control and reconcile spend across Meta, Google, TikTok and Spotify from one cockpit, backed by probabilistic forecasts and audit-grade controls.

Press, partner and editorial questions: press@admetricai.app. Brand questions: brand@admetricai.app.