Executive brief
The one-page brief for the boss who signs the contract
If a CEO or CFO has three minutes, this is what they should read. No screenshots, no jargon — the thesis, the mechanics, the numbers, and what changes on day one.
One invoice
Every platform consolidated into a single monthly statement, currency-normalised, line-item verifiable, audit-ready.
Probabilistic pacing
P10/P50/P90 spend forecasts replace flat daily caps. Variance against budget falls below 1.5% within the first quarter.
Guardrails-as-code
Policies live in version control, not spreadsheets. Every payout, pause, and reallocation has a signed approval trail.
Recovered spend
Median customer recovers 84 bps of media spend in year one through duplicate-charge detection, FX corridors, and dispute automation.
Outcomes that show up in the P&L
Median variance vs. budget
<1.5%
From 6–11% pre-platform
Days to close period
1.2
From 5–9 days
Recovered spend (bps, Y1)
84
Independently attested
Time on weekly recon
−87%
From 11h to 1h 25m
What changes on day one
- Finance stops chasing five platform invoices. One statement, reconciled to the GL before the close meeting.
- Performance teams stop firefighting pacing. Budgets land within tolerance without manual intervention.
- Procurement gets a vendor that publishes its own service levels and meets them in writing.
- Audit gets a signed evidence trail for every material decision — no PDFs glued together at year end.
What you sign
A 12-month master services agreement, fixed platform fee with a published price list, EU/HK data residency, SOC 2 Type II and ISO 27001 in evidence, mutually agreed exit clauses with full data export in open formats. No long-form professional services. Implementation is fixed-scope, fixed-price, four weeks.