Procurement economics
The unit-cost model, on one page
No marketing ROI calculator. The exact line items, formulas, and example numbers we use with procurement teams. Plug your own numbers in; every assumption links to a metric we publish.
Annual value
€317,880 / yr
Example workspace, €12M / yr spend
Annual cost
€62,160 / yr
Subscription · onboarding · ops
Net annual benefit
€255,720
4.1× ROI
Payback
2.3 months
At the example workspace
Value lines (annualised)
| Line | |||
|---|---|---|---|
| + | Recovered ad spend (leakage closed) | ||
| + | Pacing accuracy uplift (efficiency) | ||
| + | Finance hours returned | ||
| + | Churn protection (multi-platform) | ||
| + | FX hedge benefit (informational) | ||
| + | Audit prep time avoided | ||
| Subtotal |
Cost lines (annualised)
| Line | |||
|---|---|---|---|
| − | Subscription (Scale plan) | ||
| − | Implementation (8-week SOW, one-time) | ||
| − | Internal owner time (controller) | ||
| − | FX & cross-border fees (treasury mode) | ||
| Subtotal |
Net
€255,720 / yr · 4.1× ROI · payback 2.3 months
Numbers are illustrative for a single €12M / yr workspace on the Scale plan. We publish the formulas so your team can derive your own figures — and we will run them with you in a working session if useful (request via /demo).
Working assumptions, named
- leakage_baseline — the median leakage across the relevant cohort on /benchmark-cohorts. We do not assume your worst case.
- close_rate — share of leakage actually recovered after policy + recovery loop. 62% is the median over 12 months across cases on /case-library.
- pacing_lift — point uplift in pacing accuracy from the customer’s baseline; the median lift in our cohort is 4.0 pp.
- waste_factor — share of mispaced spend that translates into wasted CPM/CPC; we use 1.8% conservatively.
- loaded_rate — fully-loaded hourly cost (salary + employer cost + benefits). Adjust to your geography.