pacer-v7
Pacer
Probabilistic intra-day budget pacing across ad platforms
- Inputs
- Hourly spend, platform delivery curves, calendar features, FX
- Outputs
- P10 / P50 / P90 end-of-day spend, suggested cap delta
- Training data
- 8.4B impressions, 19 verticals, 2022-01 → 2026-Q1 (rolling)
- Headline metric
- MAPE (P50, daily): 3.1% (baseline Linear pacing: 11.4%)
- Oversight
- Auto-execute below materiality; human approval ≥ €25k delta
- Not used for
- Creative selection, audience targeting, bid manipulation
- Last reviewed
- 2026-06-01