Free industry report · 64 pages
412 advertisers. 5 platforms. €1.8B in audited spend. We measured how modern finance and performance teams pace budgets, prevent waste, and close the books across Meta, Google, TikTok and Spotify.
Methodology, sample composition and full datasets published under /methodology. Survey ran Sep–Nov 2026. Anonymous.
Inside the report
01
Why 67% of advertisers miss their monthly plan by more than 5%.
02
Over-pacing, fatigue, FX leakage, duplicate audiences — measured.
03
The 6.2-day median close, and what the top decile do differently.
04
Meta vs Google vs TikTok vs Spotify control surfaces.
05
Where forecasting, anomaly detection and Autopilot deliver ROI.
06
Threshold patterns from agencies running $50M+ in annual spend.
07
How EU and UK groups handle multi-currency settlement.
08
Predictions from 28 finance and growth leaders on record.
Methodology
We anonymised every response, hashed account identifiers and removed fields below the k-anonymity threshold (k=8). The dataset is published alongside the report so any analyst can reproduce the cuts.
Read the methodologyAnonymised CSV
Per-platform pacing, waste and reconciliation cuts.
Replication notebook
Python + DuckDB notebook to regenerate every chart.
Privacy-preserving
k-anonymity ≥ 8, no raw identifiers, GDPR DPIA on file.
Quarterly refresh
Updated every quarter; respondents get the next edition free.
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