Own the largest variable line on your P&L. Properly.

‘Why was July €212k over plan?’

Marketing answers in spreadsheets two weeks later. Auditor wants the evidence; nobody has it in one place.

‘Can we trust the forecast?’

Pacing reports from each platform disagree. The number the board is shown is the optimistic one — until it isn’t.

‘Where exactly did the cash go?’

Bank says €1.2M to platforms. Platform UIs say something close but not identical. Reconciliation costs three FTE-days a month.

Reconciliation-ready evidence

Three-way match between platform invoice, platform-reported spend and the bank settlement. Immutable, hash-chained, exportable in CSV or Parquet. Your auditor signs off in a single sitting.

One pacing number you can defend

Plan vs. actual at the portfolio, brand and campaign level. P10/P50/P90 confidence bands published, methodology open. The board sees the same number marketing sees.

Treasury-grade control of platform cash

Prepaid wallets, Net 30/45 credit lines, settlement calendar, FX leakage monitor — in one view. No more month-end surprises and no idle cash sitting on ad platforms.

Policy-as-code

Approval thresholds, cost-centre allocations and category limits enforced before money moves. Every override audited. Your controls actually run, not just sit in Confluence.