The language, defined

An opt-in operating mode in which ADmetric executes funding, reallocation and corrective actions on your behalf within board-approved guardrails. Every action is reversible, logged and attributable.

See also: Monitoring mode · Guardrail

The discipline of planning, pacing, reconciling, funding and auditing paid media spend as a treasury function rather than a marketing one. The category ADmetric is built to serve.

See also: Pacing · Reconciliation

A tamper-evident sequence of events showing who changed what, when, why and with what authority. Required for SOC 2 and for any money-moving decision in the platform.

See also: Guardrail · Decision log

A board-approved cap on the share of managed cash that may sit with one counterparty, sized to credit rating, deposit insurance and operational concentration risk.

See also: Treasury policy

A standing record of every material treasury, risk or product decision, including rationale, proposer, forum, outcome and the rule that would reverse it.

See also: Audit trail

A pre-agreed conversion route between two currencies that replaces platform-native FX at materially better rates. Sized to projected outflow and rolled monthly.

See also: Leakage · Hedging book

A pre-committed rule that constrains automated action — for example, throttle thresholds, anomaly windows, dual-approval ceilings. Enforced at the decision boundary, not after the fact.

See also: Policy-as-code · Active mode

The euro distance between current pacing and the daily, weekly or monthly cap. Updated continuously; the leading indicator of an imminent overspend.

See also: Pacing

The portfolio of forward contracts that locks in conversion rates for projected platform billing in foreign currencies. Coverage bands are board-approved.

See also: FX corridor · Treasury policy

Funds held in zero-yield accounts beyond what daily operational headroom requires. Treasury policy sweeps the excess into laddered instruments.

See also: Treasury policy

Money lost to FX margins, pacing variance, idle cash, platform mis-billing and unrecovered credits — quantified, then reduced. Reportable to the GL.

See also: Reconciliation · FX corridor

The standard accuracy metric for pacing forecasts. We measure 28-day MAPE on end-of-period landing; sub-3% is a leading indicator of a clean close.

See also: Pacing

The default operating mode. ADmetric measures, forecasts, alerts and recommends; humans execute. Required entry mode for new workspaces.

See also: Active mode

The continuous comparison of actual cumulative spend against planned spend at the same point in the period, with forecast landing and the actions required to hit the plan.

See also: Headroom · MAPE

The structured process of reconciling, classifying, attesting and signing off a period’s paid media spend so it can be posted to the GL and surfaced in management reporting.

See also: Reconciliation

The pattern of writing approval ceilings, throttles and exceptions as machine-evaluable policies rather than wiki pages. Enables consistent enforcement and auditable history.

See also: Guardrail

The process of confirming, at the cent, that what the platform invoiced, the treasury paid and the GL posted are the same number — and explaining any difference.

See also: Audit trail · Period close

A pre-agreed trigger that reverts a material decision automatically or returns it to its approving forum. Recorded with the decision itself.

See also: Decision log

Scheduled or threshold-driven transfer of excess operating-account balance into laddered yield-bearing instruments while preserving daily liquidity coverage.

See also: Idle cash · Treasury policy

The board-approved document defining allocation bands, counterparty ceilings, permitted instruments, duration caps and FX coverage rules for the treasury book.

See also: Counterparty ceiling · Hedging book

The unit of isolation for data, policy, integrations and RBAC. A single legal entity, or a single client engagement at an agency.