ADmetric Academy
Certification for the operators of advertising finance.
Three tracks, one shared language. Train your team on pacing, reconciliation and AI controls — then prove it with a proctored certification recognised by every ADmetric partner.
2,140
Operators enrolled
612
Certified Practitioners
38
Partner agencies hire from cohorts
01
Foundations
Free · self-paced · 4h
The shared vocabulary of advertising finance. Pacing, MER, contribution margin, FX leak, three-way reconciliation.
Modules
- 1Why pacing breaks at scale
- 2Reading platform invoices like a controller
- 3The waste taxonomy: over-pacing, fatigue, FX, duplicates
- 4Building a single source of truth for ad spend
02
Operator
Free · self-paced · 9h
Day-to-day playbook for running ADmetric in production: budgets, automations, approvals, AI Copilot.
Modules
- 1Designing a budget plan that survives reality
- 2Smart Rules: Autopilot, anomaly guards, ROAS lift
- 3The approvals workflow finance teams actually use
- 4Working with the AI Copilot — prompts, guardrails, audit
- 5Forecasting with confidence bands (P10/P50/P90)
03
Certified Practitioner
Paid · proctored exam · 14h + exam
The full programme. Pass the proctored exam and earn the ADmetric Certified Practitioner badge — recognised by every partner agency.
Modules
- 1Month-end close and 3-way reconciliation at scale
- 2Multi-entity, multi-currency treasury design
- 3Building the controls matrix your auditor will sign
- 4Case studies: Nordic Studio, Halberg Group, Volt Commerce
- 5Capstone: design a finance operating model for a €50M brand
Faculty
Klara Novakova
Head of Customer Engineering · ADmetric AI
Previously led performance ops at a top-3 European agency. Teaches Foundations and Operator.
Tomas Halberg
Director of Finance · partner agency
CFO of a €120M media group. Teaches reconciliation and controls.
Marek Bilek
Co-founder · ADmetric AI
20 years in ad-tech engineering. Teaches forecasting and the AI Copilot.
Library
All Academy content is available as a Knowledge Library.
Long-form guides, video walkthroughs, downloadable templates and the syllabus for every track. Free for everyone — no account required.