Accounting treatment

The note you can hand to your auditor

A platform that touches your P&L should make life easier for your auditor, not harder. This is the standing accounting note: every item the platform creates, mapped to IFRS and US GAAP, with the journal entry we expect on the customer side.

Standards covered

IFRS · US GAAP

UK GAAP / HK FRS on request

Note version

2026.2

Reviewed by external advisor annually

Audit pack

Auto-generated

Delivered with each annual close

Independence

BDO · advisor

Different firm from our financial auditor

Mapping

ItemSuggested journal entry
Media spend on platformsDr Marketing expense / Cr Trade payable to ADmetric
ADmetric platform feeDr Software & services / Cr Trade payable to ADmetric
FX gains/losses on payoutsDr/Cr FX gain or loss / Cr/Dr Trade payable
Recovered spend (chargeback)Dr Trade receivable from ADmetric / Cr Marketing expense
SLA credit issued by ADmetricDr Trade payable / Cr Software & services expense
Prepaid media balance held by ADmetricDr Prepaid marketing / Cr Cash
Accrued media (delivered, un-invoiced)Dr Marketing expense / Cr Accrued liabilities
Platform-side rebates passed throughDr Trade receivable / Cr Marketing expense

Working assumptions

  • ADmetric AI acts as agent, not principal, for media spend; gross-up presentation is therefore not appropriate on the customer’s P&L.
  • Platform fee is a period expense, not capitalised, even when bundled with implementation.
  • FX gains/losses are recognised at payout settlement, with the corridor disclosed in the dashboard and in the close pack.
  • Recovered spend and SLA credits are presented as offsets to the original expense line, not as other income, unless materiality dictates separate disclosure.
  • This note is guidance, not advice. Customers should confirm treatment with their own auditor and policies.